Business Lawyer – My Elevator Pitch
I’m a lawyer. But it’s still difficult to explain how I can help specific people. That’s the purpose of an elevator speech, and mine needs some work. Thanks to this great article from FreelanceSwitch, I’m going to refine it right now.
I’m a business lawyer
I actually do more than that, but business is my focus. And most of the people I meet at networking events are business people. Thus, starting off with business law gets their attention with something that they need.
But a good elevator pitch must do more than that. As Freelance Switch explains:
The goal of your elevator speech should be to start a conversation, and get permission to continue it.
So I should continue with a specific problem most business owners face: liability. Can the business be sued? Can creditors come after the business owners? I can answer those questions. More importantly, I can help protect the business and its owners.
I solve business problems
Fundamentally, this is what a business lawyer does. We solve legal problems for business owners. Do you have outstanding accounts to collect? I can pursue those people for you. Do you need assistance negotiating and drafting contracts? Give me a call. I’m your guy for business law.
Do you have a business problem?
One good way to encourage conversation is to ask the other person a question. So asking something if the person has a business problem is a good method for me to see if there’s a need I can fill.
I still need to refine this into a true elevator pitch. But that’s a continual process.
Photo by Piero Sierra
